Tag Archives for " cost of sales "
~ that moves the business ball forward!Drinking tea with a customer – or entertaining them prior to closing a deal – to try and build rapport with them, in the hope that they will sense a personal commitment and relationship with us ~ hopefully resulting in business ~ is, in our view, a fallacy.It’s just spending […]Continue reading
the entrepreneurial dilemmaMany enterprises, including our own practice, started out with one product. Very often, we represent the technical proficiency of that product in an existing enterprise. We are driven, through circumstances, to the realisation that we could do a better job of bringing this product to market, while getting out from under a stifling […]Continue reading
Recently, we had a great outcome from applying a counter intuitive solution to what looked like “not a problem at all!” My prospect didn’t want to speak about sales training or optimised revenue generation tactics, changing business processes or additional world best practice methods and tools. Their problem was they had too many opportunities breaking down […]Continue reading