named for the frustration of getting everyone aligned
What motivates one to write a book? You may have something to say, or, its because everyone else is doing it? It might bring some level of recognition so that you are seen as a guru on the subject? In our case, it was to do something unusual, to write about our passion for the Revenue Generation Process but, to use the perspective of Business Development. Enlightened by the methodologies and learning that came with our certification in the EMyth process, we felt that sales looked at from the entrepreneurial perspective, Building a Legacy, may be something unique and new.
Salespeople, almost by definition, do not take kindly to routine, process and paperwork. They “kick against the traces” at every turn making them sometimes the most difficult employees to manage. Great when everything is working, but the proverbial PitA when things go wrong. Like hugging a cactus you normally come away with a scar or two. Because of that, its easy for the leader to abdicate their involvement in the sales process choosing rather other safer pastures, accepting the untrustworthy forecast and the mini crisis of hung-up deals that slip and slide.
At the Company of ONE we know from experience that entrepreneurs & business leaders know, that to build an Asset of Value they need a working Sales Process, with a team that will forecast volumes and close scenarios with a degree of accuracy. It becomes one of the most telling factors that positively influence the ability to
- retain the best people at the least cost of sale
- that history and accuracy build a positive discounting factor in enterprise valuation
- not to squander your most valuable asset – your brand value and prospective clients
Ideas and practical advice to build your System of Delivery, based on business development coaching, that are critical to help the leader of an enterprise to be in effective control. These will produce the business value and controlled growth that you seek. Liberally sprinkled with free tools and demo models that make the ideas come to life in your enterprise
At the moment, the book is available in iBook & PDF format (the iBooks app. is a freely available iOS and MAC reading tool). It is also in the last stages of editing and publication. During this early stage, the book is available to download from our servers by completing a purchase of ZAR R0.00! When you see the value in the book, you may also be inspired to buy a perpetual licence (ZAR10.00) that gives you access to all new versions and upgrades of the book ~ FOREVER! Once you complete the secure purchase process you will receive an e-mail with links to download the iBook and/or PDF format. Your comments on format, errors of content or readability are welcomed.
We hope you will enjoy – current release – 01/10/2015 – herding cats-v2-3009 – and share your comment with us via eMail please.
FREE version v2-3009
this FREE version will be accessible until such time as we feel that the new version is error free
I found the book to be very easy to read and INSPIRING, with tons of helpful "war stories" with free easy tools that can be IMPLEMENTED immediately or form the basis of what could be APPLIED to our business
NEW version v3-3112
at this stage, this version is by invitation only. Should you feel that you can contribute to the proof reading, or even suggest additional content, please contact me.