Category Archives for "Marketing"

the square root of ZERO

Watching the tennis from Roland Garros, intently listening to Patrick John McEnroe’s insightful comments, 10 days go by and there are only 2 contestants left standing from the 100 tennis players who pitched. Some of them never looked like they should be on the same court as Rafael Nadal! How come some are stand-out competitors and […]

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neither do I condemn you

Almost all entrepreneurs we speak to, have some form of frustration with the business they have created. They had a vision for what it should be, what it should produce, but mainly, what characteristics it displays in everyday life. To customers, to the product it produces, to people employed and most of all, the relationship […]

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