Category Archives for "Marketing"
~ that moves the business ball forward!Drinking tea with a customer – or entertaining them prior to closing a deal – to try and build rapport with them, in the hope that they will sense a personal commitment and relationship with us ~ hopefully resulting in business ~ is, in our view, a fallacy.It’s just spending […]Continue reading
the entrepreneurial dilemmaMany enterprises, including our own practice, started out with one product. Very often, we represent the technical proficiency of that product in an existing enterprise. We are driven, through circumstances, to the realisation that we could do a better job of bringing this product to market, while getting out from under a stifling […]Continue reading
Almost all entrepreneurs we speak to, have some form of frustration with the business they have created. They had a vision for what it should be, what it should produce, but mainly, what characteristics it displays in everyday life. To customers, to the product it produces, to people employed and most of all, the relationship […]Continue reading
Emily Dickinson (1830–86) wrote – A WORD is dead, When it is said. Some say. I say it just Begins to live That day! As an inveterate collector of quotation from eminent people, the poem got us thinking of the words we use in coaching. What are we trying to achieve? We use the perspective […]Continue reading
A friend of mine, in the coaching business, is doing so much better at generating business that I decided to swallow my pride and ask him how he is doing it. His answer “niche”. He ONLY talks to retirees who own Bed & Breakfast establishments, he has made himself a specialist in their problems and […]Continue reading